Saturday, September 19, 2009

What are MRR and PLR Rights?

When trying to decide between affiliate marketing vs। selling your own products, many choose the affiliate route because they don't have any products to sell। However, what many people don't realize is that there are hundreds of products they can purchase and resell as their own। Take a look at the rights and check for MRR, PLR, or Giveaway rights। MRR, PLR, Giveaway, just what are these anyway? These are the rights the creator of a product can give so that other people can use their products in their own business. Let's take a look at the different rights and see what is right for you.

Personal use - this license allows only you to use the product for your personal needs. It could be a template which you can modify and put to your website, graphic objects and even some useful ebooks just for you to read.

Give Away Rights - this license allows you to give the product away, but you can't sell it and, in most cases, you can't make any changes to it। Some authors do allow branding, meaning that you can modify some of the affiliate links within and add your name. What's so good about giving away products? Well, they are a great way to draw in traffic. You can offer a free product if the user signs up for your newsletter, for example. Once they have signed up and received the free product, you are allowed to send follow up emails that offer helpful information and where you can promote other products.

Resell Rights (RR) - this type of license allows you to resell the product। Often, there is a maximum and minimum price you are allowed to use. In most cases, you are not allowed to change the product, or to put your name on it as the creator. It also does not give you the right to sell the resell rights to others.

Master Resell Rights (MRR) - this type of license is the same as resell rights, with one exception। With Master Resell Rights, you have resell rights and can give Master Resell Rights to others. This means that anyone receiving the product from you can also sell it.

Private Label Rights (PLR) - this type of license is the best available. With PLR, you have the right to make any changes you want to make to the product and you can put your name on it as the creator. You have the right to sell resell rights and/or Master Resell Rights. Once you have it, it is considered your product and you do anything you want with it. If you've purchased unrestricted or transferable Private Label Rights, you can even pass along both the source files and the Private Label Rights to your own customers.

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